What the Heck? (1/27) Videos!

Videos. Interactive media. Live action. Our affiliate relations team gets excited about it.

My interest started with teams’ intro videos. These are the loud, adrenaline pumping pieces played on arena video boards for screaming fans anticipating tip or kick.

This one, for Bama, gives me goose bumps.

Although Nebraska is Mizzou’s nemesis, I like its video too.

Additional awesome videos include: Mizzou Oregon State Memphis Marquette

I love the connection to the athletic program, the athletes and the game-day experience these things offer me. Any additional access I, or any other loyal fan, can have to a team is always a thrill.

Our radio affiliates nationwide tap into this theory already. Plugging in extra interviews, daily shows, or highlight montages on-air, they give listeners as much additional content as they can. Some affiliates implement the same techniques on their websites. I’ve seen the content served up as an “All-Access” or “Insider” page managed by the team’s official radio home.

Wisconsin Badger affiliates saw a web post from me yesterday with links on the Culvers Camp Randall Hockey Classic. Right now, a Webcam is recording the rink installation inside Camp Randall. There’s a sweet commercial, out there promoting the double-header hockey event too.

YouTube and Flip Video, live Webcams, Flickr photos and more make for entertaining and accrediting website material. Our affiliate website recently welcomed new team video posts and photos to each Network page. We’ve also began to post weekly Flip Video updates of who we are and what’s going on in Learfield Sports Operations.