Kowalski Korner (2/17)

Evaluations are vital for growth.  I know, evaluations elicit the same excitement as a trip to the dentist.  However, let me continue with that analogy.  When you go see the dentist, he/she is really taking an in depth look to what is going on with your teeth and the best part about it is that they are experts.  It’s pretty hard to get one by the dentist when they ask you if you are flossing daily or brushing multiple times a day, they truly know the effort you are putting into this aspect of your health.  After the dentist has had some time to check things out and ask you some questions they give you their opinion of where you stand and how you can improve (side note: when I was a teenager I had 12 cavities at one visit…my parents were thrilled and my mouth was numb for a month!).  Evaluations in the business world are very similar.  One must make sure that they are getting evaluated by someone in the know.  A good evaluator also takes the time to poke and prod along with asking some educated questions.  Finally, you might not want to hear what the evaluator has to say but nine times out of ten, what they are telling you is accurate and insightful.  At that point you either have an “a-ha” moment or you knew you were supposed to be acting on their suggestion before they even mentioned it.

So let me get down to the motivation of the post.  As you may or may not know we introduced a new affiliate web-site at the start of the 2009 football season.  We’ve taken a lot of pride in this site trying to create optimum communication with our affiliates to ensure that you have all the necessary tools to air a quality broadcast.  Along with going to a paperless system for logs and affidavits we also input several audio pieces and news items to allow our affiliates to be fully engaged with our product. 

Even though we are in the midst of a great college basketball and hockey season and still have plenty of athletic broadcasts yet to be aired we want to know what your thoughts are on our affiliate site.  What items do you use the most?  What would you like to see added for the 2010-2011 athletic season?  What could we change on our affiliate web-site to make it easier for you to carry our programming?

Now that you’ve had a chance to poke and prod our affiliate web-site, how can we manage the affiliate web-site in the future to serve you better?  Email me at kkowalski@learfield.com.